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This blog complements lovefootballhatefootball.com, showing the work that goes into a typical rebrand and giving the reader some insight into the mind of a designer.
Cardiff did something similar a few years ago, changing their colours to red and focusing more on the Welsh dragon as the club's imagery as opposed to the bluebird that had represented the club for much of their history. It was a move by Vincent Tan to appeal to Asian markets but it was understandably not well received locally, and fans threatened to boycott the club.![]() | ||
| There have only been small stylistic changes in Coca-Cola's design in the last 128 years. |