While writing about Cardiff's logo unveiling I couldn't help but think that it looked a little dull. There were a few things that I thought I could improve on so I decided to design something myself and figured it would be interesting to take some video footage of it to provide some insight into how I work.



Starting out with the design I wanted something a little more "aggressive" with sharper curves and bolder borders so that it would stand out a little more. I also played around with the ribbon, using shadows to make it pop off the badge. In the current redesign the ribbon looked a bit out of place and almost seemed to intrude on the base shape of the badge. In the end the base itself was an easy enough job.

The tough part was the bluebird. Using reference images didn't help a lot since the one used to Cardiff's crest for decades looks quite different so I stuck to the original shape. With the new redesign I saw a small use of a darker blue under the bird. I thought I could build on that by using shadows and highlights to make the bird look more dynamic and add some depth to the design.

Finally, I finished off with the same dragon that's been used in the current crest. According to the club, it represents the dragon that's on Cardiff City Hall and also doubles as an oriental dragon which ties back to the club's Asian connection through owner Vincent Tan. I had considered using the Welsh dragon but left it as is since it would probably take up less space and balance out the bottom of the crest well.

I felt that the final product, which is a little bolder, would work nicely with the new rebrand.