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This blog complements lovefootballhatefootball.com, showing the work that goes into a typical rebrand and giving the reader some insight into the mind of a designer.
Keep a sketchbook
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Ideas come out of two situations:
You can be under the pressure of a deadline which can bring about some great ideas. For example, in 1831, mathematician Evariste Galois was challenged to a duel after getting in a fight with another man over a woman. Convinced of his impending death the next morning, Galois spent the entire night solving the algebraic problems that had troubled him for years. As he'd expected, he was killed in the duel but the ideas that came to him that night led to a revolution in higher algebra. Of course, this is an extreme example of the kind of deadline pressure a person could face but the story does support the idea that such pressure brings out the genius in anyone.
The mind also creates ideas through associations. Something you might not have thought about in a while might be sitting in the back of your mind. All it needs is a spark to turn into a big idea. You might be working on something else when your mind makes an association between your environment, something you'd seen in the past and your work.
Having a notebook or sketchbook handy at all times can help the process. It can be a place to put down interesting things that you read or see for future reference and it can be great for putting down spontaneous ideas that you might have. With your brain making associations to come up with something bigger, those jotted down notes might become more valuable than you'd think at that moment in time.
Plus when you're lacking motivation, looking through your notes, sketches or what ever else you might put down in your sketchbook could give you a spark of inspiration that you need.
Here's both my notebook and my sketchbook for reference:
I personally prefer having two separate books: one for the things that I read and one for the ideas that I have so that I can refer to each one as necessary. But ultimately, having one at all will greatly impact your creative output.
You can be under the pressure of a deadline which can bring about some great ideas. For example, in 1831, mathematician Evariste Galois was challenged to a duel after getting in a fight with another man over a woman. Convinced of his impending death the next morning, Galois spent the entire night solving the algebraic problems that had troubled him for years. As he'd expected, he was killed in the duel but the ideas that came to him that night led to a revolution in higher algebra. Of course, this is an extreme example of the kind of deadline pressure a person could face but the story does support the idea that such pressure brings out the genius in anyone.
The mind also creates ideas through associations. Something you might not have thought about in a while might be sitting in the back of your mind. All it needs is a spark to turn into a big idea. You might be working on something else when your mind makes an association between your environment, something you'd seen in the past and your work.
Having a notebook or sketchbook handy at all times can help the process. It can be a place to put down interesting things that you read or see for future reference and it can be great for putting down spontaneous ideas that you might have. With your brain making associations to come up with something bigger, those jotted down notes might become more valuable than you'd think at that moment in time.
Plus when you're lacking motivation, looking through your notes, sketches or what ever else you might put down in your sketchbook could give you a spark of inspiration that you need.
Here's both my notebook and my sketchbook for reference:
I personally prefer having two separate books: one for the things that I read and one for the ideas that I have so that I can refer to each one as necessary. But ultimately, having one at all will greatly impact your creative output.
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