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This blog complements lovefootballhatefootball.com, showing the work that goes into a typical rebrand and giving the reader some insight into the mind of a designer.
Become a Jack of All Trades
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There's a lot of people who hear the phrase "jack of all trades, master of none" and are afraid of it. In some cases that's perfectly understandable. You should, however, be a jack of all trades, master of (at least) one. Every designer has a piece of software or two that they could use in their sleep but being even slightly able at some others could help your work be a lot better.
Personally, I'd say that I'm an expert at Photoshop and Illustrator but I've been playing around with After Effects and Cinema 4D in the last few years. I wouldn't say that I'm anything beyond an intermediate level (if that) with those pieces of software but I don't need to be. They're simply there to supplement the other two.
As I mentioned in a previous post, mimicking a piece of design or art that you like can also be a good way to figure out how to use the program. You don't want to plagiarise of course, but you might end up using features within it that you had never used before and this might come in handy if you need a creative solution in the future.
Personally, I'd say that I'm an expert at Photoshop and Illustrator but I've been playing around with After Effects and Cinema 4D in the last few years. I wouldn't say that I'm anything beyond an intermediate level (if that) with those pieces of software but I don't need to be. They're simply there to supplement the other two.
Thankfully with various online blogs and videos on YouTube or Vimeo it's easier than ever to become a jack of all trades, especially when it comes to design software as you can practice as you watch someone else do it. Once you learn the basic concepts and functions of the software you can start experimenting with it.
Or if you're like me you can use experimentation as your primary method of learning. When I start on a new piece of software I only follow tutorials about halfway through, learning what's what in the program, before I start experimenting with it. Sometimes the final product turns out horrible, sometimes it's presentable but either way you learn a lot doing this.
As I mentioned in a previous post, mimicking a piece of design or art that you like can also be a good way to figure out how to use the program. You don't want to plagiarise of course, but you might end up using features within it that you had never used before and this might come in handy if you need a creative solution in the future.
So as you can see there's quite a few ways you can learn new design software and become a jack of all trades. Then you can take what you've learned into the programs you feel more comfortable with and create something really great.
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