Cardiff have gone through a lot of changes in the last few years. It seems clubs have been rebranding without consulting fans on the process a lot. In most scenarios that would be fine but in sports, the fans' opinion is something clubs really need to consider when they go through these changes.

It's happened in the past with Everton for example, whose rebranding was met with staunch resistance from their fans. They changed it only a year later after going through representatives of their fanbase and the crest, although not drastically changed, has become something that the fans can be proud of.

Cardiff did something similar a few years ago, changing their colours to red and focusing more on the Welsh dragon as the club's imagery as opposed to the bluebird that had represented the club for much of their history. It was a move by Vincent Tan to appeal to Asian markets but it was understandably not well received locally, and fans threatened to boycott the club.

After a couple of years, the club have finally listened and they've gone back to the original image of the club. After going through the fans, they've finally reached a conclusion that everyone seems to be happy with.

Even though their performances have been poor this season, this might help turn around Cardiff's poor attendance numbers. There's no doubt that they'd have a better atmosphere around the club with this change.

Personally I like the new logo. Overall with the blue and the bluebird being brought back. It's not quite as nice as the old badge was but it's a step in the right direction and hopefully further encourages this type of "modern" design in football.

Ultimately, this whole scenario really brings to light the importance of clubs going through the right channels. As a designer, I know there's a lot of times when you feel you can change a few little things but without truly understanding the traditions of the club, it's not an easy to make them without getting some level of feedback from the fans. Hopefully this is a good lesson for clubs in the future.